EVENT MARKETING:

1. Advertising on radio,T.V. and in local and state newspapers in the United States and Canada

2. Publishing and distribution of event press release to all Maine magazines, newspapers, radio and news stations.

3. Direct market campaign targeting many fishing magazines and website with press releases

4. Publishing and distributing of event posters

5. Updates and links of sponsors to www.fortkent-muskie.com the official derby website

6. Sponsorship banners displayed at all event sites

7. Media coverage through newspaper articles, radio, T.V., interviews and press releases stating full reports on the progress and popularity of the derby in the community.